🗓️ Decision Date: August 2022
🔍 Complaint: ACCOR SA, a multinational hotel chain operating in 110 countries, faced allegations of a potential breach of data protection regulations. The complaints centered around the company's direct marketing practices, where individuals making a reservation with Accor or one of its group brands were automatically added to a newsletter recipient list due to a pre-ticked box consenting to the same.
🔬 Investigation: The French National Commission on Informatics and Liberty (CNIL), the country's authority for ensuring compliance with data protection laws, launched an investigation into these claims. The investigation period spanned from December 2018 to September 2019.
🚫 Violation: CNIL found that Accor's direct marketing practices violated the General Data Protection Regulation (GDPR). The company was found to have carried out commercial prospecting without the consent of the individuals concerned and for not having respected the rights of customers and prospects.
📝 Reason for Non-compliance: The GDPR necessitates explicit consent for data collection and processing. Accor's use of a pre-ticked box for newsletter consent breached the GDPR's transparency and consent principles, infringing upon individuals' privacy rights.
💰 Penalty: The infringement led CNIL to impose an initial fine of €600,000 on Accor for breaching GDPR principles of transparency, integrity, and accountability.
🏁 Resolution: The details of the resolution are not specified in the available summaries.
🔎 Who's Who:
CNIL (French National Commission on Informatics and Liberty): An independent authority that ensures France’s compliance with data protection laws.
ACCOR SA: A multinational hotel chain found guilty of breaching GDPR's direct marketing guidelines.
📑 Find the detailed decision here: CNIL Decision (French)
AI TRANSPARENCY NOTICE:
This summary was created with AI assistance of ChatGPT mostly with AI Contribution.
The article image was created with AI assistance of Leonardo.ai with full AI Contribution.
Comments